Tourism Representation & Strategic Partnerships
Your gateway toIndia’s boomingoutbound travel market
Magico Ventures partners with overseas DMCs, hotels, tourism boards, attractions, MICE event venues and concert organisers — turning India’s outbound opportunity into bookings, trade relationships and lasting value.
About Us
Partnering to Build. Operating to Win. Investing to Scale.
Magico Ventures represents and operates overseas travel and tourism businesses in India. Our partners include destination management companies, hotels, attractions and tourism boards that want a real, lasting presence in one of the world’s fastest-growing outbound travel markets.
We are not a marketing agency or a promotion platform. We are operators who have built and run travel businesses ourselves — acting as our partners’ business arm in India across sales, trade relationships, market development and day-to-day operations.
We earn the partnership through execution first. When the wavelength matches and a stakeholding makes sense for both sides, we explore joint ventures and strategic investment.
Real business —
not just visibility
To help overseas travel and tourism businesses build lasting, profitable businesses in India — and to build valuable travel brands along the way.
Most tourism companies market destinations. We build the businesses that define them.
How we work
Represent
We act as an extension of our partners’ own teams in India.
Operate
We stay hands-on through execution — from market entry to day-to-day delivery.
Build together
Where the fit is right, we explore joint ventures and strategic investment.
What we represent
Five verticals. One gateway.
The discipline is the same across every vertical — sales, trade relationships, market development and day-to-day operations — delivered hands-on in India.
01 — The Travel Trade
DMC Representation
For overseas destination management companies, Magico Ventures is the partner of choice in India — an extension of your team in market, not an agency on retainer.
- Sales representation that converts
- Trade relationships that last
- Market development, market by market
MICE & group movements, handled end to end
02 — Hospitality
Hotel Representation
For overseas hotels and resorts, Magico Ventures is the partner of choice in India — positioning your property with the right trade and keeping it booked.
- Trade distribution & sales contracting
- Positioning with luxury travel designers
- Market development across India
Rooms filled, season after season
03 — Destinations
Tourism Board Representation
For overseas tourism boards, Magico Ventures is the partner of choice in India — building destination presence that goes beyond campaigns to real business.
- Destination promotion & trade outreach
- Media & trade relationships
- Multi-city market development
- A sustained, hands-on presence
Destinations, marketed from within
04 — Experiences & MICE Venues
Attractions & Event Venues for MICE
For overseas attractions and MICE event spaces, Magico Ventures is the partner of choice in India — driving visitor sales and group access through the travel trade.
- Attractions: sightseeing, monuments, theme parks
- Event spaces: welcome dinners, gala dinners, conference venues
- Trade & agency alliances for group access
Sights, dinners and venues for every group
05 — Events & Concerts
Large Offbeat Events & Concerts
For organisers of large offbeat events and concerts, Magico Ventures is the partner of choice in India — selling out extraordinary occasions to India’s most enthusiastic travellers.
- Event & concert sales, group bookings through the trade
- Trade & concierge relationships
- Market development, city by city
- Lead generation & sales support
Offbeat occasions, unforgettable nights
How we create value
A disciplined, hands-on process
Identify Opportunity
Identify overseas travel and tourism businesses with a real opportunity in India, backed by sector insight.
Represent & Operate
Become the partner’s business arm in India — across sales, trade relationships, market development and day-to-day operations.
Build Together
When the wavelength matches and stakeholding is needed, establish joint ventures with aligned terms, governance and operating frameworks.
Scale & Realise Value
Accelerate growth, expand reach and capture long-term returns for all partners.
Partnership routes
Two ways to partner with us
For Overseas Partners
- Trusted representation and operating partner in India
- Hands-on support from market entry to execution
For Overseas Strategic Partners
- Develop joint ventures and build destination businesses together
- Create cross-border tourism opportunities once the partnership is established
Meet the Founder & CEO
Dhirein Sirohi
Founder & CEO, Magico Ventures
A quarter-century in travel — across MICE, trade fair tours and holidays — spent building, leading and scaling businesses at some of India’s best-known travel brands.
Global mega-fairs promoted
He began his career in 2000 as a MICE sales professional with Orbit Tours and went on to SOTC (Kuoni), where he became a star performer in trade fair tours, revived the ailing Ahmedabad branch and rose to Head of Products & Marketing — leading the largest-ever Indian delegation to the Canton Fair in Guangzhou along the way.
At MakeMyTrip he established and headed the Trade Fair Tours division, led the first-ever charter operations from Delhi to Phuket, served as Head of Operations for South East Asia Holidays and managed Retail Holidays as Regional Manager — before heading Retail Holidays at TUI.
In 2014 he founded Kolormice Tours, a boutique MICE company specialising in incentive tours. After merging it into Axplore Travelplus, he joined as Independent Director and later became Director, Strategy & Planning — playing an instrumental role in scaling Axplore into one of India’s leading MICE organisations.
Began as a MICE sales professional at Orbit Tours.
Star performer in trade fair tours; revived the ailing Ahmedabad branch; rose to Head of Products & Marketing — and led the largest-ever Indian delegation to the Canton Fair in Guangzhou.
Established and headed the Trade Fair Tours division; led the first-ever charter operations from Delhi to Phuket; Head of Operations, South East Asia Holidays; Regional Manager, Retail Holidays.
Headed Retail Holidays.
Founded Kolormice Tours — a boutique MICE company specialising in incentive tours.
Merged Kolormice into Axplore Travelplus; served as Independent Director, then Director, Strategy & Planning — instrumental in scaling Axplore into one of India’s leading MICE organisations.
Founder & CEO, Magico Ventures.
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